Thursday, April 14, 2016

My KeepCup

If you know me personally, or just follow me on Pinterest, then you know that I have an attraction to a gorgeous cup of fair trade coffee (ahem, just check out my coffee&tea board). I believe that enjoying a hot beverage (like coffee or tea) should be an experience, rather than just a habit. If you really take the time to enjoy the processes of grinding grounds or steeping tea, these seemingly normal actions can become lovely little rituals during your day. Having a classy travel mug to keep them in makes these moments even more glorious. 

Enter my trusty, right hand companion, KeepCup:

It may come as a surprise to you all, but I didn't really start drinking coffee regularly until last year... my senior year of college. Actually, I vividly remember making a mental note when I was younger that I never wanted to depend on something like coffee every single morning like so many adults did... well, here I am...

I began my quest for the ideal to-go mug after the plastic one I had became stained after so much use. Being a young professional, I decided that I wanted to upgrade to a travel mug that was edgy, aesthetically pleasing and functional. Since I am trying to live a life with as little unnecessary waste as possible, I also wanted something that I could take with me while I was out and about so I wouldn't have to use as many disposable containers.

When I saw KeepCup on instagram, I realized that it fit my every need. The mugs are adorable, portable and the KeepCup Original Cups are manufactured in Victoria, Australia.

The company's mission also really resonated with me:

KeepCup's mission is to encourage the use of reusable cups.  We do this by delivering sustainably made products that are fit for purpose in the context of a positive global campaign that strives to make a difference to how we think about convenience culture.
We want to create a global brand and to be one of the organisations that kick started the demise of the disposable.
And their objective:
Through the widespread sales of KeepCup we want cafes to lift reuse rates to 40% reusables in the “to go” environment.  Implicit in this objective is the knowledge that brand in hand is the most effective way to drive reuse behavior.

My KeepCup has a cute little hashtag on the bottom that says #salutethereuser, which I see whenever I finish a latte, and because of its size, I can usually store it in whichever bag I'm carrying that day until I decide to make/purchase coffee or tea. I've brought my KeepCup into coffee shops and I've never had an issue with baristas using it instead of a disposable container. 

As you can see, I ended up purchasing the black, glass KeepCup, which has been a great addition to my life. It lets me see the beauty of whatever beverage I am enjoying at that moment.

Whether you lead a more colorful life, or not, I'm sure you'll be able to find a KeepCup that will match your lifestyle on the website.

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